About Bob Roudebush

Former Director of Sales Engineering Bob Roudebush spent his time at Bluelock responsible for leading the technical sales efforts of the organization as well as serving as a thought-leader, sharing his more than 15 years of industry experience through content and public speaking.

Multi-Tenancy and Applications In the Cloud

August 16, 2010 by Bob Roudebush

I saw an interesting article on multi-tenancy last week concerning this from Lori MacVittie.  In the article she writes, "Tenancy becomes more granular and, at the very bottom layer, at IaaS, you’ll find that the tenant is actually an application and that each one has its own unique set of operational and infrastructure needs. Two…

Does Virtualization = Cloud Computing or Vice Versa?

August 4, 2010 by Bob Roudebush

There’s some debate these days about whether or not you must be utilizing virtualization technology to be considered a true cloud computing solution.  Some argue that cloud computing is merely a paradigm and not a prescribed set of technologies; that while the advantages of virtualization are great you don’t need virtualization to enjoy the advantages…

Why do Cloud Computing Projects Fail?

August 2, 2010 by Bob Roudebush

Jeff Vance wrote a great article entitled, "Top 10 Reasons Cloud Computing Deployments Fail" which was published last week on the Datamation site.  As I deal mainly with the technical challenges and questions that prospects have when considering cloud computing, I found it interesting that only one of the top 10 reasons provided had anything to do…

SaaS Infrastructure Choices

July 26, 2010 by Bob Roudebush

Last week I attended Softletter’s SaaS University in Washington, D.C.  It was a great event aimed at helping SaaS companies learn how to better market, sell and deliver their cloud computing solutions using the Software-as-a-Service model.  BlueLock was asked to deliver a session on the infrastructure choices that SaaS companies face when deciding how to host their application. …

Visibility and Managing Costs

July 13, 2010 by Bob Roudebush
The two biggest concerns that most clients have when moving to cloud hosting are “control” and “visibility”.  Even though they are convinced of the benefits of cloud computing, they are concerned about giving up control of applications and data and they’re worried that they won’t have any visibility into their applications and data once they...

Cloud Computing: Scaling Up..and Down

by Bob Roudebush

Server hardware manufacturers and software makers have always touted scalability as a feature.  For cloud hosting providers such as BlueLock, this feature moves to another level: elasticity.  Elasticity is loosely interepreted as implying the capability for services to ramp down as needed as well.  Since most administrator mindsets and tools are geared for provisioning and…

Managing Servers In The Cloud

by Bob Roudebush

How do IT administrators manage servers that have been migrated to the BlueLock Cloud?  Using either virtual private networking (VPN) or point-to-point network connectivity (MPLS, Metro Ethernet, etc) can make managing a cloud-hosed server virtually identical (no pun intended!) to managing a server that’s on-premise.  That’s one of the benefits of working with a speciality…

Cloud Computing Providers: Accountability and High Availability

by Bob Roudebush

Potential cloud computing prospects make the assertion thata all cloud service providers promise availability that is “high.”  Their contention often is that an internal IT department could potentially provide the same level of high availability.  And to some extent, they’re correct.  So what can an Infrastructure as a Service (IaaS) company like BlueLock promise relative…

Transitioning from Traditional Computing Architectures to Cloud Architectures

by Bob Roudebush

Typical data center architectures are based around not just the functions that servers perform, but the capabilities of the hardware in performing it.  In a cloud computing scenario, supported by full-scale virtualization, the capabilities of the hardware change from constants to variables.  Sometimes this makes it more difficult for architects to transition larger-scale deployments, even…

CloudCamp Cincy Lightning Talk: Does This Cloud Make My App Look Fat?

June 10, 2010 by Bob Roudebush

I had my first opportunity last week to represent BlueLock in a public presentation while attending CloudCamp Cincy last week.  Kudos to Alicia’s great camera work as I forgot to remind her beforehand that I like to "wander" while I present.  It’s a fairly bad habit I’ve yet to shed even after all these years of presenting.  …