The Cloud and a Pizza Restaurant?

September 11, 2010 by Kim Graham Lee

YEAH! It’s not just me! Whether I’m asked what I do or am working on marketing materials for BlueLock, "cloud" or "cloud computing" always comes up. I knew that people outside of the industry would be cloudy on the meaning of those terms. What I’ve learned in my 7 months with a pure cloud hosting company, is that the entire industry is still grappling with how to describe "the cloud."

Last week’s opening session at VMworld 2010 had some fun with this reality in a video that was shown to the 17,000 attendees. Essentially, the cloud was likened to a carry-out pizza restaurant. So what were the main points in the comparison?

  • You don’t have to devote your own time to making it
  • You don’t have to provide your own ingredients
  • You can order what you want
  • You can order it up with a "dumb terminal"
  • You can consume as much as you want

Personally, I decided a while ago that BlueLock wasn’t going to spend a lot of time trying to define the cloud. We’ll let others put their energies there while we focus on communicating and more importantly, delivering the advantages of cloud computing to our clients.

In case you are starving for a definition, the one I like best so far comes from Gartner. In fact, I’ve been able to incorporate it into my own elevator pitch for BlueLock…and it seems to be helping! 


"Cloud computing is a style of computing where scalable and elastic IT-enabled capabilities are delivered as a service to customers using Internet technologies."

If the cloud and pizza restaurant analogy has given you an appetite for either pizza or more on the cloud, check out the VMware video, "Cloud Computing, Unraveled."

Bon appetit!