GigaOm: Is AWS Stealing VMware Users, Improving Their Lives or Both?

Last week, I linked to an Amazon Web Services blog post announcing its new VM Import feature, which lets users upload and convert VMware images into Amazon Machine Images (AMIs). I asked at the time why VMware users would choose AWS for this capability instead of a VMware vCloud partner such as BlueLock or Terremark, especially considering AWS’s suggested disaster recovery use case. It only makes sense that users wanting to back up their VMware environments, or otherwise link them to a public cloud, would want them to remain as VMware instances that can be managed by VMware software or ported back in-house if need be. After getting some feedback and reading the thoughts of a virtualization expert, I’m starting to think AWS might not be targeting interoperability at all.